How to Use Blogging for Marketing (5 Tips to Get Started)

If you have a business, you probably also have a website – the big struggle many have is, however, how to then get relevant visitors to their website the most effective way. There are many ways to get traffic through marketing – but a method that is often overlooked or used the wrong way is […]

Technology Trends of 2020 That You Should Focus On [Infographic]

There are two fundamentals to running a solid venture – business acumen and solid tech infrastructure. Though business acumen is what allows you to make crucial decisions in terms of expansion, funding, fighting competition and others, technology can help you optimize your and your team’s business acumen. With the rise in disruptive technologies like artificial […]

How To Optimize Post-Click Landing Pages

Let me start with something interesting. Most visitors aren’t ready to buy even if they’re on a product page. The study I linked to offers interesting insights on how people behave on eCommerce sites. The statistics may disappoint you. Even call into question the merits of selling online. Visitors are likely to bounce from product […]

How To Do B2B Keyword Research

Business-to-Business (B2B) companies often feel SEO is not suited to their business model uncertainty around the return on investment. B2B companies are looking to secure as many leads as possible, which they can actively use to build a network of sustainable clients. Having a reasonable churn rate which they have full control over makes paid […]

What’s a buyer persona and how it improves conversions?

What’s a buyer persona?  It’s a fictionalized representation of your ideal customer. If you don’t have customers or an audience already, create a persona to help you. This helps you attract customers. The information listed below is a good starting point: * Age  * Location  * Family size  * Education level * Industry  * Job […]

8 Foolproof SEO Hacks for Your Website

Want better search engine rankings, more traffic to your website and more business but know nothing about SEO? Here are 8 foolproof hacks you can use for immediate results.  Search Engine Optimization (SEO) is a confusing term that most people don’t understand. The thing is that most of the people who don’t understand SEO happen […]

The Ultimate Guide To Make A High Converting Landing Page

Landing pages are a great marketing tool. They help you achieve a certain aim that other pages on your website cannot. This is why it is so important to make your landing pages correctly and include every bit of information they require. Read this ultimate guide to make high converting landing pages and craft your […]

Boost Conversion with Landing Pages like Never Before

Have you ever cared about the front-line view of your online store? I am talking about the landing pages; those when created right gives your business a fair chance to generate leads. However, we have already surpassed the era when creating a blog or newsletter record was enough to get you leads.  I am sure […]

4 Amazing Landing Page Examples for Higher Conversions

When it comes to creating the best landing pages, businesses should find the perfect combination of elements to capture their potential customer’s attention and get them to take a trip down conversion lane. Since modern consumers are frequently distracted by homepages, the need for well-crafted landing pages that focus on a single CTA and are […]

7 Marketing Strategies to Increase Referrals

A business that runs on referrals can thrive even if you promote it. This means that there are enough people who believe the brand that they are willing to push it to their family and friends. But this doesn’t happen overnight. There are things that you must do so that potential referrers will do this […]