First of all, in terms of traffic you need quality traffic. What does it mean? If your website or blog is a support of physical / info products, services or course sales, you end selling something to real people surfing the web. Quality traffic means interested people in your product / service, a “hot lead”, or at least convert them in the future.
Traffic completely unrelated to your site in general bounce like a ball back to the search page, and this type of traffic can become useful only if your business is based in ads, and you’ll need tons of traffic to be profitable. Let’s start with basic SEO and some additional conditions that your site should have:
* It should load fast only in very few seconds. Why? Because Google and your visitors appreciate this speed.
* Optimize your images for the web (low the size file of them) and use a cache plugin or service.
* Keyword research is fundamental before even start writing your articles. Choose keyword phrases that are less competitive and few hundreds of searches per month. Use long tail keywords and LSI (Latent Semantic Indexing) keywords, semantically related to your core keyword. Add them to your articles in the URL, title, subheadings, in the main text (don’t abuse them!) and in the images.
* If your niche allows it, try to have articles / posts / videos or podcasts evergreen, in other words no flash news that will vanish quickly, then plummeting your traffic in few days or sooner. Now that you’ve these basic internal conditions in your site or blog, let’s go on. Several Ways to Increase your Traffic and Engagement:
* Create top-notch content for your audience; make it useful and in different mediums like text, audio, video, infographics, slides, ebooks, etc.
* Build an email list; in that manner if you make reference to your articles (old or new) in your emails, you’ll get a constant influx of warm traffic to your site.
* Nowadays is vital to have your site to be mobile-friendly.
* Connect with other bloggers and influencers in your niche via social media, email outreach, guest posts and so on.
* Avoid wall of texts in your posts, add spaces and photos to make the article more scannable and then, more shareable.
* Be sure to check if your share-buttons to the principal social channels are working, and also make them easy to find.
* Invite your audience to leave comments and of course respond to them, more if they are valuable.