How to Use Blogging for Marketing (5 Tips to Get Started)

If you have a business, you probably also have a website – the big struggle many have is, however, how to then get relevant visitors to their website the most effective way. There are many ways to get traffic through marketing – but a method that is often overlooked or used the wrong way is […]

Technology Trends of 2020 That You Should Focus On [Infographic]

There are two fundamentals to running a solid venture – business acumen and solid tech infrastructure. Though business acumen is what allows you to make crucial decisions in terms of expansion, funding, fighting competition and others, technology can help you optimize your and your team’s business acumen. With the rise in disruptive technologies like artificial […]

Andy Crestodina Interview: SEO Strategies You Need to Master

If your new business cannot be found on search engines, in most cases it’s unlikely that it will be found at all. Working on your SEO will help you establish an online presence where customers can discover and interact with your brand. When nearly 95% of web traffic only clicks on links that appear on […]

How To Optimize Post-Click Landing Pages

Table of Contents What is post-click optimization?Do Conversions Really ImproveEliminate Site NavigationMaintain Message MatchMaintain An Attention Ratio Of 1:1Use Ample White SpaceConclusion Let me start with something interesting. Most visitors aren’t ready to buy even if they’re on a product page. The study I linked to offers interesting insights on how people behave on eCommerce […]

Jacob Cass Interview: Latest Web Design Trends & Secrets

How to stay original and unique in the world of constant changes? How to be authentic in the field of web design, but meet the needs of the majority? How to be creative and on the top at the same time?   The best person to address these questions is our guest Jacob Cass – one […]

How To Do B2B Keyword Research

Table of Contents Paid search leadsKeywords and ad copy relevanceKeywords that are B2B & B2CKeywords that are only B2BB2C Negative keywordsWrap-up Business-to-Business (B2B) companies often feel SEO is not suited to their business model uncertainty around the return on investment. B2B companies are looking to secure as many leads as possible, which they can actively […]

What’s a buyer persona and how it improves conversions?

What’s a buyer persona?  It’s a fictionalized representation of your ideal customer. If you don’t have customers or an audience already, create a persona to help you. This helps you attract customers. The information listed below is a good starting point: * Age  * Location  * Family size  * Education level * Industry  * Job […]

8 Foolproof SEO Hacks for Your Website

Table of Contents List your business on GoogleOptimize for long tail keywordsCreate SEO-friendly URLsOptimize meta descriptionsOptimize titles for SEOAdd alt descriptions to imagesBrand your business on social media Track your progress Want better search engine rankings, more traffic to your website and more business but know nothing about SEO? Here are 8 foolproof hacks you can […]

The Ultimate Guide To Make A High Converting Landing Page

Table of Contents Step 1: Know Your Landing PagesStep 2: Choose A Reliable PluginStep 3: Structure Your PagesStep 4: Create Unique ContentStep 5: Include Appealing VisualsStep 6: Add A Call To ActionStep 7: Make It Multilingual Landing pages are a great marketing tool. They help you achieve a certain aim that other pages on your […]

Boost Conversion with Landing Pages like Never Before

Have you ever cared about the front-line view of your online store? I am talking about the landing pages; those when created right gives your business a fair chance to generate leads. However, we have already surpassed the era when creating a blog or newsletter record was enough to get you leads.  I am sure […]