Picking a website builder is never an easy choice. But something that may influence your decision is how your content builder affects your search engine optimization (SEO).
If the site you create cannot be found on search engines, in some cases it’s unlikely that it will be found at all. SEO enables you to establish an online presence where customers can discover your brand. But Google and other search engines will give sites with less-favorable elements a lower search engine ranking. When nearly 95% of web traffic only clicks on links that fall on the first search engine results page (SERP), a lower ranking could put your brand out of that range.
The most clicked on result is the number one ranking. But you’re not going to reach that unless you make some changes to improve your site’s SEO, perhaps even beginning with your web builder.
How Your Web Builder Influences Your Search Engine Ranking
There are hundreds of factors that go into ranking websites for search engine results. The relevancy of that page’s content, bounce rates, page load time and keywords are only a few of the elements that go into ranking a site. But the list goes on and on.
The website builder you choose will either help or hurt those elements that go into optimizing your website for search engine queries. While not everything rides on your web builder when calculating how you rank, consider what your website builder can affect:
1 – Automatic SEO Capabilities
Does your chosen website builder come with specific SEO features? Some of the more popular content editors showcase how well they improve SEO automatically. WordPress, for example, gives its users easy tag optimization to create search engine friendly titles, meta descriptions and URLs in record time. WordPress also doesn’t bloat your code unless you make dramatic changes to the HTML, allowing for pages to load faster, even on mobile devices.
Check to see if your web editor has SEO features that could naturally improve how you appear on search engines. It’s a lot easier to start with these tools than to have to manually edit tags or URLs on your own, especially if you’re going to be making a lot of edits on your site.
2 – Additions to Your Site
Some web builders will not let you download plugins or add-ons. Many of those helpful plugins can not only make your site more engaging, but can also boost your SEO. WordPress plugin, Yoast, is a popular add-on to the already SEO-friendly text editor. With Yoast, users get a page analysis that shows how their content and focus keyword are holding up among other useful features.
But again, you could be missing out on added SEO benefits like this if your website builder doesn’t have plugins. Check the platform’s community and see what SEO additions are available if any and what people have to say about their effectiveness and user-friendliness.
3 – Hosting, Storage Space and Bandwidth
Each website builder and plan comes with its own amount of storage space you’re allowed. Your hosting plan will also come with something called bandwidth. This is how much data can be transferred at a time from the server where your data is stored to someone else’s device when they open up your website. If your site has a lot of content built up without a lot of bandwidth, it can drastically slow down your page load time. You may even lose those customers who won’t wait long for your site to load.
Most online store owners creating a website for the first time don’t look at storage space and bandwidth first when choosing where to host their site. However these elements can be huge factors for how fast or slow your site loads and ultimately how well your site is optimized on search engines.
4 – Mobile-friendliness
One of the more recent additions to Google’s algorithm is how well a website is optimized for mobile devices. So many more customers are shopping or accessing the Internet via their mobile devices, even surpassing the number of desktop users. Google, looking at these trends, now penalizes sites that are not mobile-friendly.
The solution here is simple: find a web builder that automatically formats your content to be viewed on a mobile device. Such HTML editors will condense or widen your pages to fit the screen they are viewed on without loading slowly on different devices. If your website builder doesn’t come with mobile-responsive options, we have a solution for that too.
How Do You Improve SEO
No matter what web builder you decide to use, you can still optimize your site for search engines. The solution is with DragDropr.
DragDropr is a browser application, independent of the system you use, for editing website content in a simple visual interface. Make the changes you want and see how it will look in real-time. Easily edit your content with DragDropr without bloating your code or having to hire a programmer to fix bugs or glitches.
DragDropr will also generate your content to be fully responsive even on mobile devices. Unlike other WYSIWYG editors, with DragDropr what you see is really what you get!
Integrate DragDropr with your favorite website builder to create a website with better SEO, even without much HTML experience.
Contact us to learn more about our solution. You can also try it 30 days for free – you also don’t need any credit card.